There seems like there’s a new study every week that predicts continued revenue growth in online video, but today a report by Parks Associates says that online video viewed on TV sets will lead to an explosion of consumer spending: $6 billion by 2013, to be exact.
“Consumption of premium Internet video content to date has been low,” said Kurt Scherf of Parks Associates. “Services have been available only on less-than-optimal screens — PCs and portable multimedia players. But new connected products that link to premium Internet video services are emerging at a rapid pace, moving the Internet video viewing experience into the living room. This shift will help grow revenues considerably.”
Read my thoughts about the potential impact for local TV in the post below.