It’s rare these days that you see much good news associated with newspapers, but a new report by Deutsche Bank offers some insight on the revenue upside of the Yahoo newspaper consortium. Analysts project that newspapers that have partnered with Yahoo could see a jump in year-over-year online revenue growth by as much as 20 points — going from 20 to 40 percent growth — in the second half of 2008. In fact, they anticipate the news would result in “positively surprising the market.” Deutsche Bank believes the revenue will come from increased inventory, more traffic (projected at +10 percent), better CPMs due to Yahoo’s targeting technology, and the HotJobs affiliation. (Full disclosure: I work for KING5.com, which is a Belo property, and Belo’s newspaper sites are part of the Yahoo newspaper consortium. And thanks Rex for the link!)
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