Starz Launching Stand-Alone Streaming Service

By Karen Fratti 

Just after announcing a major rebranding of its networks under one master brand, Starz is launching a streaming service for $8.99 a month on Tuesday. There are over 2,400 titles available for instant streaming and also download capabilities. Starz CEO Chris Albrecht said in an official statement that they’re going after all sorts of consumers:

Our programing will now be more widely available to the 20 million broadband only homes of cord nevers, cord cutters and cord shavers, including Millennials and other underserved consumers who need other viable subscription service options.

To mark the launch in both the Google Play and App Store, and their respective supported devices, Starz’s most popular original show, Outlander, will be made available for streaming and download two days before its official premiere on April 9. Albrecht added that the new service and rebrand go hand in hand:

Showcasing the rebranded Starz offerings we announced last month, we believe this innovative app will also help fortify the broadband business of many of our traditional distributors and be even more appealing for inclusion in future video bundles.

To sweeten the deal, the standalone service will also allow for four people to watch on various devices simultaneously and offers unlimited downloads.