If you’ve been to the Consumer Electronics Show (CES), which happens in Vegas each January, you already know how influential the conference is on setting the tone for the upcoming year with not just the electronics industry, but the tech and social media world as well. While the show is already the biggest convention that happens in Vegas and draws a bunch of celebrities, it hasn’t quite reached the pop culture impact that Comic-Con has been able to do (and the SXSWi continues to edge closer to).
But CES has announced that Viacom’s Spike TV will be airing “more than 12 hours of 2012 CES coverage across multiple platforms – TV, online, mobile, social and more,” according to the release. (Or watch the promotional video here.) Here’s what they’ll be doing at CES:
Broadcasting from its own CES studio in Las Vegas, Spike’s expert team, including Geoff Keighley, Justine Ezarik and other notable talent to be announced shortly, will feature breaking news from the 2012 CES show floor, exclusive world premieres of new “must own” devices and video games, hands-on demonstrations and unboxings, interviews with the biggest names in entertainment and technology and a look into Spike’s exclusive VIP CES party at Tryst Nightclub in the Wynn Las Vegas.
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In the post-Steve Jobs world, technology continues to transcend the geek world and mirror the fashion world more and more. Unfortunately Apple itself doesn’t do trade shows and hasn’t had a presence at CES.