Sorenson Media, a company that has been in the TV and digital video space for nearly 20 years, has launched a new brand, Spark, to expand into the analytics space.
The suite of Spark products will gather data from Smart TVs to give advertisers the ability to better target and personalize their messaging.
“Sorenson Media has been a thought-leader and pioneer in the video industry for nearly twenty years, and we’ve remained a successful technology business for so long by anticipating major industry shifts and innovating to help our customers meet new market challenges,” said Jim Sorenson. “We believe that the convergence of digital and TV media presents our largest ever opportunity as a company, and with our Spark suite of products we believe we are ideally placed to play a leading role in this emerging and fast-growing industry.”
Spark is currently being piloted by broadcasters, agencies, and brands across a range of Smart TVs.
“The advancements in TV enabled by Spark not only make the business of broadcast television better, they will also dramatically improve the TV experience for consumers,” says Marcus Liassides, President and CEO of Sorenson Media. “Spark brings the interactivity and digital convergence consumers have grown to expect from the Internet to the world of broadcast television at scale for the first time. With Spark, consumers will be able to access a local broadcaster’s catch-up and VoD content at the click of a button, take part in interactive content such as polls, quizzes and contests and even claim discounts and coupons by clicking on TV ads with their remote control or smartphone.”