Last night’s “Sons of Anarchy” premiere was trending last night, beating out “Big Brother” in Nielsen’s Twitter ratings. It’s not just that the final season promises to be the most excruciating yet. Fan interaction on social media is almost at “Scandal” levels.
This is how they kill it on social media, in two easy steps:
Showrunner Kurt Sutter is an active Twitter user and promoter. If you’re a fan and don’t interact with him, you’re missing out.
Taking a hint from “The Walking Dead,” FX is running #AnarchyAfterword live after the show, instead of just online. So fans can participate right after in asking questions and getting their fan fix on. On the show website, and via on-air prompts, they also advertise the week’s featured hashtags.
It doesn’t hurt that the show is packed with suspense and plot twists, making it easy to gush over on Twitter or TvTag. Can we start the #SaveJuice campaign, yet?