For cord-cutters willing to watch commercials, free content options are expanding.
Earlier this month, Tubi TV announced a licensing agreement with Paramount Pictures which will allow the streaming service to host films such as ‘Top Gun,’ ‘Basic Instinct,’ and ‘Total Recall,’ along with some recent releases.
Why not just watch these on Netflix? Good question. It’s because they’re not available on Netflix, and part of Tubi TV’s strategy is calling attention to this:
“We are pleased to be entering into this agreement, which will deliver many of the most popular and exciting movies in film history to Tubi TV’s growing user base,” said Dina Vangelisti, senior vice president of Domestic Television Licensing & Distribution, Paramount Pictures.
Tubi TV is currently available via tubitv.com, iTunes, Google Play and connected TV devices such as Amazon Fire TV, Roku, and Xbox 360. It will soon be available on Xbox One, Samsung, Sony, and Chromecast.
We have covered the success of similar free, ad-supported, video on demand services such as Popcornflix. Both Tubi TV and Popcornflix will continue to have places in the increasingly crowded OTT space, providing additional revenue streams for the largest TV and film studios; especially if CPMs are in line with iTunes and Google Play rental fees.