Lats night’s ‘Billboard Music Awards’ drove 3.3 million tweets by 787,000 unique authors, topping the series finale of ‘Mad Men.’ ‘Mad Men’ is understandably not social (you must pay attention to every second), so I’m guessing that the majority of the 203,000 tweets sent about the finale came in the lead-up to, and after, its airing. Despite its own end in sight, ‘American Idol’ placed third this week with a unique audience of 3 million. ‘The Voice’ and ‘Scandal’ rounded out the Top 5.
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