It was all about awards this week, with the ESPY’s and the Kid’s Choice Sports Awards topping the Nielsen Social Weekly ratings in Series and Specials. In Sports, the MLB All Star Game and Home Run Derby drove Twitter’s conversation earlier in the week. From Nielsen:
Most-Tweeted Minutes from the Top 3 Series and Specials:
- 11,200 Tweets were sent at 9:51 pm EST on Wednesday, 7/15/15 about The 2015 ESPYs when Devon Still accepted the Jimmy V. Perseverance Award on behalf of his daughter, Leah Still.
- 3,100 Tweets were sent at 9:03 pm EST on Monday, 7/13/15 about The Bachelorette following the elimination of Ben H.
- 900 Tweets were sent at 7:55 pm EST on Thursday, 7/16/15 about the Kids’ Choice Sports 2015 as the awards show was about to begin.
Most-Tweeted Minutes from the Top 3 Sports Events:
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- 15,000 Tweets were sent at 8:34 pm EST on Tuesday, 7/14/15 about the 2015 MLB All-Star Game following Mike Trout’s leadoff home run for the American League team.
- 23,000 Tweets were sent at 10:34 pm EST on Monday, 7/13/15 about the 2015 Home Run Derby when Todd Frazier of the Cincinnati Reds won the championship 15-14 in his home park.
- 600 Tweets were sent at 10:59 am EST on Sunday, 7/19/15 about the 2015 Open Championship: Third Round following Jordan Spieth’s third straight birdie.