Jay Leno’s farewell “Tonight Show” episode might have beat out Jimmy Fallon’s debut in the ratings by over three million viewers, but Fallon topped Leno on the social ratings.
Mashable reports Fallon edged Leno by a wide margin on Twitter.
On Twitter, however, Fallon edged out Leno, according to data Nielsen SocialGuide shared with Mashable upon request. Roughly 79,900 unique accounts sent 157,600 tweets Monday night, amounting to 15.6 million Twitter impressions (number of times tweets were seen). For Leno’s last broadcast, 52,400 sent 79,400 tweets, which resulted in 9.9 million impressions.
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As we’ve reported, the new “Tonight Show” with Fallon is making a big social push, designing a new website and app that puts a maximum on social engagement. It will be interesting to see the social growth of “Late Night” now that a younger-generation host is in the heralded host seat.