Showtime Enters the Fray: Stand-Alone Streaming Service to Launch in July

By Adam Flomenbaum Comment

ShowtimeStarting in July, people will be able to subscribe to Showtime as a stand-alone service for $10.99. According to the release, the “stand-alone service” will very creatively be called Showtime, “a brand already embraced by consumers as the home for cutting-edge original programming, sports and movies.”

Showtime partnered with Apple to launch the service, and it will first be available on iOS devices and Apple TV.

CBS and Showtime chiefs Les Moonves and Matthew Blank, respectively, made the announcement yesterday.

“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said Moonves. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology.  This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base.”

Showtime will offer a 30-day free trial to new customers who sign up through Apple in July.