Ryder Cup starts tweet battle between Team USA and Team Europe

By Natan Edelsburg 

The Ryder Cup is underway and Turner Sports is continuing to invest in social was they bring major gold tournaments to television. For this year’s tournament RyderCup.com is offering fun ways to engage via social including a tweet battle and a destination that will curate the best content from Twitter, Facebook and Instagram.

The Ryder Cup tweet battle pins Team USA against Team Europe. The “13th Man” is the name of their social hub that features the battle. “Powered by Mass Relevance, the real-time ‘Social Scoreboard’ captures which teams and players are most popular in the social sphere,” explains the announcement. Team USA is currently winning 68% to Team Europe’s 32%

The event is also being live streamed across multiple devices including iPhone, iPad and iTouch. Want to support Team USA? Tweet with #RyderCupUSA to help keep the percentage up.

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