Rosenblum launches Verizon-backed news unit in DC

By Steve Safran 

Michael Rosenblum is working with Verizon to launch a video news project that will converge news gathering and distribution via cellphone, web and cable. Terry Heaton reports that the pilot could very well be the first of many to come in several cities and might give traditional TV news operations reason to watch closely. The model is inexpensive and is worth keeping an eye on. Writes Terry: “The news will be by and for young people, I’m sure, and it by-passes all the traditional routes.”

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