Roku Launches Its First Line of Select and Plus Series TVs

By Jessica Lerner 

Roku has announced the launch of Roku Select and Roku Plus Series TVs.

The Roku-branded HD and 4K TVs are the first to be designed and manufactured by the company. In the spring of 2023, customers can purchase Roku Select and Plus Series TVs and a brand-new Roku TV Wireless Soundbar for $119 to $999.

The new Roku Select and Plus Series TVs, which come in 11 models with screen sizes ranging from 24″ to 75″, will include several enticing features. Roku Voice Remotes will be included with all HD options, and Roku Voice Remote Pros will be included with all Plus Series TVs. With the brand-new Roku TV Wireless Soundbar, Roku-branded TVs will provide a larger audio environment.


Features like Find My Remote, Private Listening and access to live TV and sports will all remain available on all Roku-branded TV models.

“Over the past 20 years, Roku has been instrumental in what is now the mainstream way to enjoy a great television series, a classic movie, or live sports,” Mustafa Ozgen, president, devices, Roku, said in a statement. “Our goal is to continue to create an even better TV experience for everyone. These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations. The streaming revolution has only just begun.”

In addition, Roku has announced a premium OLED TV reference design, now available to Roku TV partners. Since the first Roku TV model, 11 Roku TV reference designs have gone into production.

“This new OLED Roku TV reference design enables our brand partners to deliver the premium TV experience that OLED brings, including dark black levels, superb contrast and superior viewing angles, along with all the features that Roku users love,” Tom McFarland, vice president, business development, Roku TV, said. “In addition to beautiful picture quality and our simple and easy-to-use operating system, the Roku TV program enables many of the top TV brands to offer consumers a wide variety of models and sizes to choose from.”