TechCrunch reports that the latest version of iTunes (7.5) has eight lines of code that certainly seem to indicate Apple’s intention to get into the online video rental business. It points us to a Carnegie Mellon School of Computer Science undergraduate, Evan DiBase, who took a look under the hood and found these intriguing lines of code in 7.5:
rental-content
rental-bag
Advertisementrbsync
source-rental-info
dest-rental-info
getvodaccountselectionlist
GET VOD ACCOUNT SELECTION LIST
supportsRentals
I’m no coding genius (I can bold) but that looks like a serious sign to me. And excellent work by Evan. Rental video would be great, if it means I can download, watch it on the plane, and then have it expire after I’m done.