Reach Media Group goes Out-of-Home with Cardinal Health and Everwell

By David Weinfeld 

Reach Media Group continues to position itself as one of the top companies in the digital out-of-home media sector. In addition to expanding its DOOH footprint via strategic acquisitions, the Kleiner Perkins backed startup is forging lucrative advertising partnerships with network operators in key vertical markets. The company just cemented two national advertising sales relationships with major networks in the healthcare sector.

RMG secured an exclusive advertising sales agreement with Cardinal Health. RMG will assume the national advertising sales responsibilities for Cardinal’s Pharmacy Health Network. Partnering with one of the leading distributors in the pharmaceutical sector will strengthen RMG’s connections with major CPG and healthcare brands.

The Phamacy Health Network is still in its early growth phase. The network counts over 650 locations currently and is set to expand rapidly over the next few years. Cardinal Health is providing capital support to the digital signage network.

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