In a move that will make capital-J journalists cringe, it appears product placement has made its way into a Las Vegas morning newscast. The Las Vegas Sun reports KVVU now has two iced coffee drinks from McDonald’s sitting on the desk during the 7AM newscast. The station ND says this show isn’t a hard news program. “I stress the fact that it is being done on a program that is a combination of news entertainment and lifestyle programming,” KVVU news director Adam P. Bradshaw says. No word on how much McDonald’s paid.
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