Prime Video’s Thursday Night Football Gains Viewers, Wins Night

By Jessica Lerner 

Thursday Night Football featuring the Miami Dolphins and Cincinnati Bengals averaged 11.7 million viewers on Prime Video and 13.4 million viewers across all platforms on Sept. 29. That’s according to Amazon’s first-party measurement and Nielsen Media research.

Dolphins-Bengals is +6% from the previous week’s TNF contest between the Steelers and Browns, which garnered an average of 11.03 million viewers, and up +37% from the comparable TNF game on NFL Network last year (Jaguars-Bengals), which averaged eight million viewers, according to Nielsen NNTV ratings.

That said, the Sept. 29 edition of TNF on Prime is down from the Sept. 15 premiere, which averaged 15.3 million viewers across all platforms, as fans flocked to the AFC West rivalry matchup between the Kansas City Chiefs and Los Angeles Chargers.


Dolphins-Bengals on Prime Video still topped all linear programming on Thursday across broadcast and cable, and the average age of the TNF Week 4 audience on Thursday was 46, which is seven years younger than the average age of NFL games on linear networks in 2022.

Additionally, viewership among A18-49 climbed +67% compared with the same week a year ago on NFL Network, while A25-54 increased +54% and A18-34 rose +95%.