Poor True Detective

By Karen Fratti 


So no one really liked True Detective this season but that doesn’t mean viewers weren’t talking about the finale last night. We asked Zoomph to track the conversation for us. Here’s what they came up with:

During the finale, 48,800 tweets were collected with 137,900,000 impressions. 

Demographics: 67 percent of the social conversation was male and 33 percent female.

Ethnicity:

  • 72 percent White
  • 9 percent Black
  • 6 percent Asian
  • 13 percent Hispanic

Generation

  • 52 percent Millennial
  • 28 percent Gen-X
  • 12 percent Baby Boomers
  • 8 percent Gen-Z

Top Hashtags

  • #TrueDetective
  • #BackInTheEighties
  • #Aresenal
  • #RachelMcAdams
  • #Ferguson

Top Handles

  • @TrueDetective
  • @DanielTosh
  • @HBO
  • @PourMeCoffee
  • @Eonline