At the end a Pontiac TV commercial, the announcer says, “Google Pontiac and check it out for yourself” under a shot of Google’s home page with “Pontiac” in the search bar. Turns out, Pontiac did the same thing earlier this year on another ad campaign. Now, I’m a little stumped why Pontiac wouldn’t just plug Pontiac.com instead (Google was never asked if it wanted to be involved), but perhaps it’s because the local Pontiac dealers have a paid search position in the results? Any ideas?
Advertisement