This is interesting. The relatively-new politics site Politico.com has teamed with Adify to share its reporting for newspapers — both in print and online — with a revenue share. “As more and more news outlets close or scale back their Washington, D.C. bureaus, organizations will now have access to Politico’s unique, up-to-the-minute political coverage,” said Jim VandeHei, executive editor of Politico. “Rather than having to pay for a wire service to get political news, these papers get the benefit of using Politico’s content while making money on ads they don’t have to sell.” Hmmm, so drop AP, form a regional exchange and use Politico for DC coverage? Interesting. The initial partners in the effort include The Atlanta Journal-Constitution, The Philadelphia Inquirer, The Denver Post and the Cleveland Plain Dealer. Press release…
PRESS RELEASE — POLITICO ( www.politico.com), one of the top news websites covering national political, congressional and lobbying news, has partnered with Adify, the premier vertical ad network management company, to launch the POLITICO Network ( www.politiconetwork.com).
Under the new network, media organizations selected by POLITICO’s editors will have access to POLITICO’s top stories for use both online and in their print newspapers. The POLITICO Network also brings a new revenue model to these media partners: POLITICO will sell national advertising to be placed on partners’ websites, and revenue from those ads will be shared between POLITICO and the media outlets.
“As more and more news outlets close or scale back their Washington, D.C. bureaus, organizations will now have access to POLITICO’s unique, up-to-the-minute political coverage,” said Jim VandeHei, executive editor of POLITICO. “Rather than having to pay for a wire service to get political news, these papers get the benefit of using POLITICO’s content while making money on ads they don’t have to sell.”
This is the first vertical network that enables major brand advertisers to reach political and government enthusiasts who are wealthy, well-educated and engaged consumers — a group that is one of the most valued audiences on the Web. In fact, according to the most recent Nielson ratings, POLITICO attracts more male readers ages 18 to 49, more readers with an annual household income greater than $150,000 and more readers with post-graduate degrees than do top business-focused websites like Forbes.com, WSJ.com and CNNMoney.com.
“Advertisers want to reach this demographic, but until now they did so primarily through sports or business websites. The POLITICO Network provides an efficient way to engage these consumer influencers through the content that matters to them,” said Roy Schwartz, vice president of business development for POLITICO. “Furthermore, we can help monetize the political pages of online publishers in ways that others cannot.”
Initial members include The Atlanta Journal-Constitution ( www.ajc.com), The Philadelphia Inquirer ( www.Philly.com), The Denver Post ( www.DenverPost.com), the Cleveland Plain Dealer ( www.Cleveland.com), Breitbart.com and more than 30 other major news outlets.