Soon, subscribers of Peacock’s premium plus tier will have 24/7 access to their local affiliate station via a channel on the Peacock homepage.
The live stream channel, set to launch Nov. 30 in all 210 NBC affiliate markets, will feature NBC’s complete lineup of local news, sports and weather, along with popular network shows like Today, The Tonight Show Starring Jimmy Fallon, and NBC primetime.
This live streaming service adds to Peacock’s entertainment, news and sports programming in addition to the current on-demand offerings from NBC.
“With Peacock’s local affiliate livestream, our subscribers are getting the unique combination of the ad-free on-demand content they love with the local news and NBC programming that is already part of their daily life,” said Kelly Campbell, president of Peacock and direct-to-consumer at NBCUniversal, in a statement. “NBC affiliates have long been an integral part of local communities, and we look forward to being another point of connection and engagement for those communities across the country.”
While all stations will formally launch at the end of the month, premium plus users will start seeing their local NBC affiliate channel streaming on Peacock as early as Nov. 8.
Customers who subscribe to the premium tier will automatically have their local channel appear on the platform in the channels tab, which can be accessible from the main navigation, mirroring a broadcast experience all in one spot.
“Our affiliates have always been terrific partners as our industry evolves to meet our consumers’ expectations and viewing habits,” said Philip Martzolf, president of NBC affiliate relations, in a statement. “This is an exciting new offering that expands our best-in-class broadcast and local programming to new audiences.”
“Our NBC Affiliate stations are trusted destinations for our viewers to be entertained and informed,” said Eric Meyrowitz, evp of Hearst Television and chair at NBC affiliates board, in a statement. “This partnership elevates our commitment to our audiences by giving them another place to receive our local and NBC broadcast programming alongside Peacock’s original and unique content.”