Peacock Introduces New Interactive Feature for Fan Favorite Content

By Rebecca Theodore-Vachon 

Peacock unveiled a new interactive video feature that will allow users to go deeper into the storytelling of their favorite content.

The prototype gives control to the viewer with the option to engage with select scenes, including customizable capabilities that enhance new content discovery and choice. The new feature combines the latest design vision with video samples from Season 2 of The Real Housewives Ultimate Girls Trip. As viewers watch, Peacock will include a variety of exclusive extra footage, timed to the most relevant moments, with the user in control.

“Combining culture-defining content with cutting-edge innovation, this experience is about giving fans the choice to dive deeper into the most dramatic Housewives moments on their own terms,” John Jelley, svp, product & UX, Peacock and DTC, NBCUniversal, said in a statement. “It transforms viewing into an interactive journey of discovery and personalization through multiple vantage points. Seamlessly integrating exclusive footage at just the right moment, users can now take control of how they watch the scenes that breakthrough the zeitgeist, and we are thrilled to offer this powerful storytelling tool to Hollywood’s content creators, visionaries and originators.”


Peacock will launch beta testing at BravoCon 2022 in New York City on Oct. 14-16, where select fans will test the prototype in a re-creation of Dorinda’s Bluestone Manor ,which was featured in the second season of The Real Housewives Ultimate Girls Trip which premiered in June on Peacock.