NBCUniversal is building out Peacock’s executive leadership team with the help from its rival streamers, naming a chief marketing officer and evp of programming, both newly established roles at the platform.
The company has tapped Shannon Willett (pictured) as Peacock’s first chief marketing officer, and Brian Henderson as evp, programming. Both will report to Peacock president Kelly Campbell, who arrived from Hulu last October.
Willett will oversee all global marketing for Peacock, and most recently served as Netflix’s vp of global marketing, strategy and operations.
Henderson will lead Peacock’s global content strategy and work with content leaders across the company to drive acquisition, usage and retention. He comes over from Hulu, where he held the role of svp, SVOD content, programming and partnerships.
“We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making Peacock a must-have streaming service and round out our executive leadership team,” said Campbell in a statement. “Shannon is a fantastic strategic marketer with an incredible portfolio of brand-defining, best-in-class global campaigns, and her expertise will be critical to Peacock’s next phase of growth. And as a pioneer in the evolution of streaming content, Brian will be invaluable as we continue to expand our content offering and establish Peacock as the top general entertainment streaming service in the market.”
