Online Health Producer, Lifetime Television

By Cory Bergman 

JOB DESCRIPTION: ONLINE HEALTH PRODUCER

Online Producer, a non-managing job, is responsible for packaging
text, photos, video and/or graphics on LifetimeTV.com and other
emerging Lifetime new media platforms. A producer will work in the
New York office under the VP, Online, and the Editorial Director to
produce informative and entertaining content in the Health section.
Online Health Producer is responsible for creating, developing,
managing and posting the content in the section and ensuring that the
style and content of the section is in line with the overall voice and
direction of the site and network. The Health content must be planned
and tailored such that it is relevant to Lifetime’s target
audience.

PRIMARY RESPONSIBILITIES:

• Brainstorm, plan and execute content plans for Health section

• Determine the editorial “voice” for the section(s), ensuring
that it meets the overall editorial direction set for LifetimeTV.com

• Using content from Lifetime networks, partners, and other
sources, produce compelling online content

• Write stories, headlines and blurbs and utilize multimedia assets
to enhance the presentation

• Work with freelancers, bloggers and columnists to create content
for assigned sections

• Update and refresh the content of assigned site sections
throughout the day

• Monitor industry trends and surface potential content partners
for content section(s)

• Handle responsibilities such as producing newsletters, quizzes,
blogs, contests and sweepstakes

• Work with designers, editors and technology team, when needed

• Attend department and company-wide meetings to understand
priorities, give updates and share ideas

JOB REQUIREMENTS:

• 3-5 years experience working for a website

• Experience producing health content strongly preferred

• Working knowledge of HTML and Photoshop, and related web
authoring tools and software

• Editorial and subject matter specialist with strong writing and
editing skills

• Keen understanding of women’s content and how to package such
content in a compelling way

• Strong attention to detail

• Ability to work independently and as part of a team.

• Aptitude to multi-task and be detail-oriented in a fast-paced
environment.

• Flexibility in dealing with tight deadlines and shifting
priorities

• College degree in Journalism, Communications or related field
preferred

Interested candidates should apply at:
http://www.lifetimetv.com/about/jobs.html

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