One Up Jesse Eisenberg at his own social site

On CBS Sunday Morning, a short mention of Jesse Eisenberg’s site, OneUpMe.com, made it difficult to even reach the site for hours. You can get there now, and it’s a funny, fun, engaging site with a simple premise. Eisenberg puts out a setup line and a punchline for an analogy. (Today’s is “She’s like Windex: Never streaked.”) And it’s up to the participants to, well, one up Jesse.

Some examples: “Now you see her, now you don’t,” “She clears everything up,” and the usual more adult responses. Participants then get to vote on the winner. And there is perfect symmetry for “The Social Network” star: to participate on the site, you need to log in through… that’s right… Facebook Connect.