Old shows getting lots of eyeballs online

By Cory Bergman 

In a press conference this afternoon, Warner Bros. is expected to announce today that it’s resurrecting the WB network — online. The site will feature archive video of many of the WB’s classic shows. Warner Bros. is pursuing the “long tail” of content, much like Hulu has done with its extensive lineup of vintage shows. As we wrote about a couple weeks ago, Hulu’s most popular show is no longer on the air: Arrested Development. Mitchell Hurwitz, the co-created of the show, said the online popularity of his former program is “enormously rewarding in every way except for financially.” Hurwitz said if video streaming had been as popular as it is now a few years ago, perhaps Arrested would’ve been saved.

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