There are very few people who understand the complexities and potential of the online advertising market the way that Gordon Borrell does. (Disclosure – I have done work in conjunction with Gordon and his group, Borrell Associates.) Through Friday, Borrell and his team are running the Borrell Associates Local Online Advertising Conference in New York City. I’m at the event, and some of the upcoming sessions sound fascinating. Today’s pre-session is about making money from mobile, something we all need to learn a lot more about. The conversation has already begun (it’s already sounding like SMS ads are big winner for local restaurants) and we’ll have updates as we go along. I’ll try to summarize the sessions, but if there’s anything that stands out as a breakout topic, I’ll post that too. Unpaid Ad: For those companies that can’t make it here, there is a (paid) way to watch along.
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