We support company blogs – provided the companies disclose they are the ones behind the blogs. But Edelman PR came up with a campaign for Wal-Mart that was less than forthright – WalMarting Across America. It featured a couple’s travels around the country, blogging about how great WalMart is. Hello? Well, bloggers saw right through the charade and soon Edelman PR found itself in a PR nightmare. Still, PaidContent points out how defensive the blog’s final entry is. Come on. Don’t make a bad situation worse. Blaming the people who uncovered you is a very bad idea.
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