No Surprise: Debates Led Social Scoreboard Bigly

By Steve Safran 

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OK, maybe Donald said “Big League.” We don’t parse and we’re not partisan. Did you know that Merriam-Webster chimed in on Twitter during the presidential debate Monday night and said that “bigly” is a word? It’s an old-timey adverb.

But that’s not why you came here. You came for the results of the big league social media scores from Monday night. The debate led social chatter, according to Nielsen’s Social Content Ratings, with 24 million unique social media accounts mentioning the debate or engaging with content about it. It had 83 million total interactions on social media. Nobody else came close.

Second place went to WWE Monday Night Raw on TNT which, although slightly more civilized than the debate, only saw 255,000 uniques and 426,000 interactions. The full chart is below.

Nielsen also provided us with some interesting social stats about the debate:

  • The most social moment of the night was between 10:30pm and 10:44pm ET when 7.6 million interactions occurred as the candidates discussed terrorism, NATO and nuclear weapons.
  • There were 17.1 million interactions on Twitter about the event. “Trump” was mentioned in 6.3 million Tweets while “Hillary”, was mentioned in 2.7 million Tweets.
  • There were 65.9 million interactions on Facebook about the event. 63% of people who interacted with the debate on Facebook were female and 44% were under the age of 35.

Twitter has announced that Monday’s presidential showdown was the most tweeted debate so far. However you want to characterize it, you have to admit, that’s big.

Here are the social content ratings: