No newspaper for my parents this morning

By Stephen Warley 

I’m visiting my 60-year old parents in Florida right now. Their newspaper, Florida Today (a Gannett newspaper), is usually delivered by 7am each morning. Well, it didn’t come today. This has happened to them a few times in the last couple of months, even though they have a prepaid subscription and everyone else on the street got their paper! When my mom called Florida Today they told her it would be coming on a “later truck”. She knows it’s not coming and she keeps telling my father, “I hate being lied to.” OK newspapers, your last core demo are people like my parents and this is how you treat them? My mom is canceling their subscription and says she’ll be getting her news online from now on, but she won’t be going to FloridaToday.com. A double whammy: loss of a subscriber and negative word of mouth marketing. Ouch!

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