Nielsen BuzzMetrics: will it work?

Nielsen BuzzMetrics is the company’s latest foray into quantifying the ad value of the web. It’s the combination of various acquisitions involving the former standalones BuzzMetrics, Intelliseek and Trendum. The goal is to measure “buzz” on the web and in social media. It’s an absolutely worthy goal – but is it attainable? Mark Glaser at PBS MediaShift talks with Jonathan Carson, the CEO of BuzzMetrics who is also a blogger. Good questions from Glaser, including thoughts on flogs, the public availability of its own data at blogpulse, and just how the heck they intend to going to measure a moving target.