According to Nielsen, 15.2 million people in the U.S. saw tweets about the Super Bowl. Those tweets were seen 1.3 billion times. That’s a lot of tweeting.
Today they released a breakdown of the audience and what people were talking about. Some highlights:
- The audience for those tweets was 53.1 percent male and 55.8 percent over the age of 25.
- Brand activity hit a high at 7:04 p.m. ET, with a total of 49,000 tweets sent in one minute after the Mountain Dew “Puppymonkeybaby” ad.
- Overall, Twitter was popping at exactly 8:44 p.m. when 162,000 tweets were sent about the halftime show.
There were 4.6 million tweets surrounding the ads.
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The tweet per minute high was just after the halftime show.
Beyonce drove more tweets than the official game hashtags.
