The National Football League and Yahoo have announced a partnership that will allow fans to livestream the Oct. 25 game between the Buffalo Bills and Jacksonville Jaguars. The game will be free and available to a global audience across multiple devices.
“The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo – one of the world’s most recognizable digital brands – we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape,” said NFL commissioner Roger Goodell.
The game, which kicks off at 9:30amET, will be played in London as part of the NFL’s successful International Series. It will be available to Yahoo properties globally, including Yahoo, Yahoo Sports, Yahoo Screen and Tumblr, which attract more than one billion monthly users.
This partnership allows the NFL to broaden its digital presence, using Yahoo’s global audience, digital advertising capabilities, and delivery platforms to ensure that the Bills-Jaguars game is accessible on every screen across the world.
“We’re thrilled that the NFL has chosen Yahoo for this historic opportunity,” said Yahoo president and CEO Marissa Mayer. “It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience — with digital availability, designed for the modern fan.”
If you live in Buffalo or Jacksonville and watch to watch a traditional broadcast–don’t worry. The game will also be televised locally in both cities, WIVB-TV in Buffalo and WTEV-TV in Jacksonville.