It’s estimated that the NFL brings in more profit than the NBA, MLB and NHL combined. And it does it with fewer games, tighter rules and a tough stance against overexposure. Writes Richard Siklos in the New York Times, “The prevailing view is that just about any media property can become a 24/7 digital brand regardless of how often it has been produced in the past. But the Super Bowl is a reminder that amid the digital blur, the Event remains singularly powerful.”
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