Netflix Introduces New Feature For Users to Give Content ‘Two Thumbs Up’

By Jessica Lerner 

Netflix is introducing “Two Thumbs Up,” an additional way for users to let the streamer what types of shows and movies they want to see more of. Starting today, subscribers will be able to find this feature next to the thumbs up and thumbs down buttons on their TV, online browser, and Android and iOS mobile devices.

The existing thumbs up and thumbs down buttons are a good way to tell Netflix how you feel about a series or film, and in turn, you’ll get a profile that’s more tailored to your tastes, Christine Doig-Cardet, director of product innovation, explained in a new blog post. Executives, on the other hand, have learned over time that these feelings can be more than a simple like or dislike.

However, the “Two Thumbs Up” feature is a method for users to fine-tune their recommendations so they can see even more series or films that they’ll enjoy. A thumbs up makes comparable recommendations because it still lets Netflix know what you liked, but two thumbs up tells Netflix what you loved and allows the platform to be more specific with its recommendations.


As Doig-Cardet explains, providing an additional way to tell the streamer when you’re really into something means a profile with recommendations that better reflect what you enjoy.