The 10 most popular Olympics live streams so far

By Natan Edelsburg 

With the Olympics halfway over, NBC has begun to release the success of their digital properties, which includes live streaming of all the games on their iPad apps. The web changed completely between 2008 and 2012, enabling a more social Olympics who’s coverage can be found way beyond the TV screen. Here are details on the NBC Olympics digital success.

The results are in for NBC’s digital footprint for the Olympics. Here are the main stats:

  • 75 Million Total Videos Streamed, Up 182% vs. Beijing in 2008
  • 34 Million Live Streams, Up 333% vs. Beijing
  • 744 Million Page Views, Up 160 Million from Beijing
  • NBC Olympics Live Extra & NBC Olympics apps Peaked at No. 1 & 2 as Top Free Apps for iPhone & iPad on App Store
  • 6.2 Million Devices Verified by Cable, Satellite and Telco Customers

Regarding’s mobile website, the total unique viewers for the 2008 games were 2.8 million and for London 2012 there have already been 5.2 million, proving smartphone penetration. The NBC Live app has already had 7 million unique users and the NBC Olympics app has had 2.7 million.

The announcement on their successes, made on Friday were missing any stats on social. No word of the progress of their partnerships with Twitter or Facebook or how many people have been sharing content to the social web from their social outlets. Here were the most live streamed clips, all destroying of course the one 2008 clip that made it to the list:

July 31, 2012 London Team USA Women’s Gymnastics wins Gold Gymnastics 1,462,834
August 2, 2012 London Michael Phelps wins 200IM Gold Swimming 1,192,812
August 2, 2012 London Gabby Douglas wins Women’s All-Around Gold Gymnastics 1,096,319
July 30, 2012 London Men’s Gymnastics Team Gold Medal Final Gymnastics 1,067,679
July 31, 2012 London Team USA Men’s Swimming wins 4×200 Gold Swimming 1,010,416
July 28, 2012 London Ryan Lochte wins 400IM Gold Swimming 891,819
July 29, 2012 London Team USA Men’s Swimming earns 4×100 Silver Swimming 823,194
July 29, 2012 London Team USA Women’s Gymnastics Qualifications Gymnastics 688,752
August 1, 2012 London Men’s Gymnastics All-Around Gold Medal Final Gymnastics 610,335
August 22, 2008 Beijing USA Men’s Basketball Semifinal Basketball 581,882

Any surprises in there? We’ll update you as NBC releases more numbers.