When it has been in play, NBC has one of the best TV Everywhere experiences of any network. Until now, this has manifested itself most for tentpole sporting events like the Super Bowl and the Olympics.
Now, though, consumers living in a market with a NBC Owned Television Station – and who have a cable, satellite, or telco subscription – will have access to the network’s full lineup of live programming across PCs, tablets, and smartphones, in and out of their homes.
This is not quite a paid a-la-carte offering such as the one CBS recently announced, but ABC’s and NBC’s availability is a major step in the right direction to making its content available to more people, on more devices, in more places.
“Whether you’re sitting at home watching The Blacklist on your iPad, tuning into the latest weather forecast on your train ride to work or taking your lunch break in front of your computer watching Days of Our Lives, we know our local NBC audiences will appreciate having the full lineup of NBC programming available to them as they go about their busy lives,” said Valari Staab, President, NBCUniversal Owned Television Stations. “Our stations are committed to making it easy and convenient for viewers to watch our programming and this is one more step in that effort.”
Additional details via the release:
To access the full live stream of their local NBC Owned Station, consumers can visit the station’s website, such as www.nbcnewyork.com, or download the station’s app from the iTunes or Google Play stores. From there, they will select the “Watch Live TV Now” tab and follow the prompts. Consumers can also go to nbc.com or download the NBC app. They will be required to sign in with their cable, satellite or telco provider credentials to watch their shows.
In addition to the live programming, consumers will also be able to choose from a library of video-on-demand content to watch whenever they want.
Both the live and video-on-demand content will offer local and national advertising opportunities.
“As we expand our reach across multiple platforms, we’re excited to explore the new opportunities to partner and innovate with advertisers who are interested in connecting with our local audiences,” said Staab.
At launch, the live NBC programming will be available through the following 10 NBC Owned Stations, including WNBC in New York, KNBC in Los Angeles, WMAQ in Chicago, WCAU in Philadelphia, KXAS in Dallas-Fort Worth, KNTV in the San Francisco Bay Area, WRC in Washington, D.C., WTVJ in Miami-Fort Lauderdale, KNSD in San Diego and WVIT in Connecticut. NBC affiliates are expected to launch throughout this year.