NBC’s owned-and-operated station sites will soon integrate tweets from the “top 20 Twitterers” in each of its 10 markets. Called “The 20,” the top Twitterers will be invited to discuss hot topics trending in the city, and excerpts will be featured in on-air segments (both broadcast and cable) as well as new properties like The Feast.
There’s no word on how NBC will pick the top 20, other than follower counts. NBC says the list will likely evolve over time as new voices emerge.
“In the age of social media, ‘voice’ is democratizing, with fresh new perspectives about important issues facing local communities,” said Greg Scholl, president of NBC Local Integrated Media. “‘The 20’ will connect these relevant new voices with NBC’s local broadcast and online audiences to facilitate discussion and debate, and help shape local media coverage.”
Not to mention, help promote NBC Local content. “The 20” will launch first in New York, San Diego and DC this January, with the other markets following later in the year.