According to an internal memorandum, NBBC is closing and its services are being partly folded into NBC Universal’s new joint video venture with Fox. The joint venture (known temporarily as “NewSite”) will incorporate some of NBBC’s assets, but those who have made deals with NBBC are out of luck, according to the memo sent to its partners:
As part of our contribution, nbbc must sever all on-going business relationships in preparation for the merger. Therefore, this note serves as your 30-day notice of service termination with nbbc. NewSite is an independent operating entity and may reach out to you to explore potential business partnerships.
Created as a way for sites to establish partnerships and monetize content, NBBC had just launched in beta in September, 2006. The company had about 150 big-name content partners.