MySpace will have 100M users this fall

After Shawn Gold, SVP of Marketing for MySpace, addressed CTAM attendees yesterday, I decided itâ€™s high time for me to set up a profile on MySpace before I get left behind! The fastest growing segment is the 35+ crowd with over 25 million users. By this fall, MySpace is expected to have 100,000,000 registered users. Gold articulated MySpaceâ€™s long-term biz plan: 1. Understand the core needs of their users. 2. Address those core needs. 3. Facilitate on a social networking platform. Thatâ€™s not just a biz plan folks, thatâ€™s how all media companies now need to organize themselves. If you donâ€™t get MySpace, you donâ€™t get the future of media. More fun stats from MySpace . . . .

10% of Googleâ€™s traffic comes form MySpace.

40% of YouTubeâ€™s traffic comes from MySpace.

2 million new registrants every week.

Causes are important to todayâ€™s youth, on MySpace there are: 18,000 groups for government and politics; 67,000 for religion; and 11,000 for nonprofit organizations.

3% of content on MySpace is professionally created.

There are10,000 comedian profiles on MySpace and 40,000 filmmakers.

Viral video was launched in January and up to 19% of all video on the Internet is viewed on MySpace. Yahooâ€™s share is 5% and Googleâ€™s is 3%.

Most successful promotion was for premier of the X-Men, 2 million people become a â€œfriendâ€ of the profile.

Notes from the press room: I did find it ironic that even MySpace still needs to get its business message out through newspapers and magazines (I think I was one of the only bloggers present!)