MSNBC.com, CNN.com battle over video

By Cory Bergman 

I hesitate to post stories that compare online traffic between sites (other than Nielsen/Netratings stats) because it’s nearly always apples-to-oranges. So keep that in mind as you look at these stats, both from internal traffic logs. CNN.com says it served up a little over 600 million video streams in 2006, and MSNBC.com put its number at 712 million. Needless to say, video is a priority for these top news sites, both in reality and perception, as they battle it out for audiences and advertisers (and in CNN’s case, Pipeline subscriptions, too).

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