Most-watched SB ad was user-submitted

We now know the Super Bowl was the most-watched television program of all time. But viewership goes up and down during the program. So which ad was seen by the most people? It turns out it was the ad by the people. The Doritos “Snack Attack Samurai” ad was seen by 116 million people. It was submitted by a Minneapolis filmmaker as part of a Doritos contest. Notes Eric Deggans at tampabay.com blog The Feed: “The results don’t bode well for professional ad guys, who saw upstarts from across the country dream up the best-liked ads in the biggest commercial showcase on television.”