Here are the top 10 ads of the week ranked by digital share of voice* (SOV), powered by iSpot.tv. iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!
The most engaging ads of the week saw eight new entrants this week, led by the Sauza tequila spot “No Limes Needed.” The spot scored a 2.38% digital SOV rating, carried by just under 1 million online views and over 28,000 social actions.
The ad was indicative of every other spot on this week’s list in that not one reached the 1 million online views milestone. As a result, only four of the top 10 reached a digital SOV rating of 1% or more, as online views combined with social actions generate the rating.
It was followed by the Mortal Kombat ad “Jason Vorhees” which garnered a 2.08% digital SOV rating, on the strength of over 850,000 online views and just under 25,000 social actions. Both of the top two ads saw the bulk of their digital SOV results stemming from their placement against the NBA playoffs, at over 40% each.
In third was one of four Mother’s Day themed ads–the Kmart “2015 Mother’s Day Dance”–which drew over 50,000 online views and over 17,000 social actions for a digital SOV of 1.19%. The other mother-themed ads included the “Learning Sign Language” spot from Wells Fargo (one of the two incumbents from last week, which fell from 4th to 5th place this week with a .91% digital SOV rating), KFC’s “Bike” spot touting its red velvet cake offer at 7th with a .74% digital SOV, and Tempur-Pedic’s “Moms: You’re Important” spot at 8th with a .50% digital SOV.
KFC actually had two spots on the list, with the “Outraged Kids” ad taking sixth with a .81% digital SOV driven by just shy of 850,000 online views and over 5,000 social actions. The only other holdover from last week was H&M’s “Summer Starts Now” spot, which gained a spot from 4th to 5th, but fell in digital SOV from 1.87% to 1%.
Rounding out the list was the Ad Council’s “Brushy, Brush” spot featuring Elmo that racked up over 800,000 online views, but only a .49% digital SOV rating due to a paltry 921 social actions (likely due to the young age of the target audience), and Netflix’s “Grace and Frankie: Available Now” ad promoting its new original series starring Jane Fonda and Lily Tomlin, which strung together less than 200,000 online views and over 5,000 social actions for a digital SOV of 4.7%.
And with that, here are the top 10 this week:
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. No Limes Needed
2.38% Digital SOV 966,298 Online Views 28,175 Social Actions
2. Jason Vorhees
2.08% Digital SOV 867,938 Online Views 24,395 Social Actions
3. 2015 Mother’s Day Dance
1.19% Digital SOV 53,716 Online Views 17,129 Social Actions
4. Summer Starts Now!
1.00% Digital SOV 806,363 Online Views 8,545 Social Actions
5. Learning Sign Language
0.91% Digital SOV 176,331 Online Views 12,258 Social Actions
6. Outraged Kids
0.81% Digital SOV 849,896 Online Views 5,347 Social Actions
7. Bike
0.74% Digital SOV 857,336 Online Views 4,270 Social Actions
8. Moms: You’re Important
0.50% Digital SOV 498,438 Online Views 3,481 Social Actions
9. Brushy, Brush
0.49% Digital SOV 829,489 Online Views 921 Social Actions
10. Grace and Frankie: Available Now
0.47% Digital SOV 178,610 Online Views 5,711 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.