Moonves: Shows are the brands, not networks

Despite helming one of the top entertainment brands around, CBS CEO Leslie Moonves says he realizes that programming is the real star: “Networks aren’t brands anymore. They used to be when it was a three-network universe. Shows are brands. CSI’s a brand, Survivor’s a brand.” Then Moonves had one of those candid moments you don’t find often enough: “I don’t think CBS is a brand. You’d like to be known for quality, a place you can go to get good stuff. But we have some garbage on too.”

Also: Moonves’ take on DVRs, Couric, cable companies, Jericho and The Sopranos.