CNET says that Mike Salmi, who runs Global Digital Media at MTV, may be Viacom’s ace in the hole in the Web game. Salmi has an interesting background that blends discovering musical acts like Nine Inch Nails and starting online Cinderella stories like Atom Entertainment. He says the future of big portal sites will eventually give way to smaller communities dedicated to niches, networks or shows – turf that MTV knows very well. MTVN recently announced it plans to build “thousands” of sites.
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