Microsoft takes a look at Revver

MSN execs toured Revver’s headquarters in Los Angeles last month to see if the video site’s technology would be a good fit for Soapbox, Microsoft’s new video sharing site. But a source tells News.com that Microsoft doesn’t seem to be interested in buying the company. Meanwhile, Revver’s CEO says the company is not for sale. “We believe we are in the right place at the right time with the right technology, and we continue to focus on enhancing the Revver service and forging new distribution deals,” said Revver CEO Steven Starr. But some analysts say that Revver needs to start generating more revenue soon or identify an exit strategy.