Part of making Local Search successful is going beyond just listings. Merchant Circle is doing a lot to prove they are more than just the yellow pages online. They already have coupons, deals, blogs, reviews and newsletters, but now they provide websites with custom domains. Greg Sterling has all the details on the “instant” websites including what other local search sites are doing. Local business are no longer just looking to place ads, (I would argue they never were) they are looking for marketing solutions.
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