MediaPost unwrapped an early present for media buyers, marketers, ad directors and rate-setters everywhere when it opened up mediapostratesanddata.com, featuring 37,000 listings of major print and electronic media including rate cards, contacts, and a slew of handy tools to take the guess work out of making media buys. And to sweeten the deal, they also put the MediaPost wiki into beta. All this can be yours too for a free registration, which is significantly cheaper than all the whitebooks and directories that professional associations are trying to stuff in my crowded and threadbare stocking at year’s end.
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