Media sites improving video players

By Cory Bergman 

When media execs wonder why people watch their copyrighted material on YouTube instead of the exact same clips on their own branded sites, well, it’s because their players don’t hold a candle to YouTube. Buffering issues, mandatory downloads, no comments, no direct URL for linking and no ability to embed the players on blogs, to name a few. So it’s good to hear that Comedy Central is relaunching its player later this month with embedding functionality. And Fox is working on a streaming version of its player, which currently requires a download.

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